Copywriting: The Fallen

Good Digital Culture, a local marketing and design firm, approached me to write the website and promo copy for their new app, The Fallen. Set to launch just prior to Remembrance Day, the app was intended to act as an enhanced, geospecific memorial using service and veteran data from the Canadian government. Essentially, you can use The Fallen to navigate your local neighbourhood - or anywhere in the world where Canadian service people rest - to learn more about the individuals who gave their lives in 20th century conflicts and peacekeeping missions. The copy was meant to communicate the educational and emotional value of the not-for-profit app. To see and read more, visit: The Fallen at Good Digital Culture.

thefallen copy.jpg