Copywriting: Sheppard East BIA

Last summer I worked with K9 Design Co. on an integrated storytelling project for their client, the Sheppard East Village BIA. It's a unique neighbourhood - both high-density residential and retail, with a large and mixed immigrant population - and K9 wanted to capture this multicultural vibe in their rebranding of the SEV BIA website. I interviewed local business owners for copy purposes and for video, and then created mini bios that captured the personal and professional spirit of each person. In addition to the bios and About page, I consulted on and proofread all copy that appears on the site as well as transit advertisements and banners. To see and read more, visit:

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