A brief profile for The Grid on area rapper Rich Kidd, a rising star and one of the funniest most charismatic guys I've ever had the chance to interview.
"We pause the interview so Rich Kidd can greet and pose for photos with Jun, a geeked-out Japanese fan. “I’m a DJ in Japan and I used to play your song ‘No Idea’ with Kojoe [a Japanese rapper] and Talib Kweli,” says Jun, who is five months into his Toronto stay and appears to be in shock. “That’s a classic! I can’t stop smiling.” Settling back in his chair, Rich says, “That’s how I know Rich Kidd Shit”—an ongoing, seven-volume mixtape series—“works. It helps me connect with different people around the world.” Toronto artists are no longer inhibited by the infrastructure-related frustrations faced by earlier hip-hop and R&B acts, he explains, because they no longer need record labels or traditional media outlets. “Thank god for the internet, man. Drake made his name because of the technology. The scene is better than it was five or 10 years ago because the artist is in control. We can target who we want—not just in our own country, but in different places.”